Media Hot + Cold

Marshall McLuhan - Understanding Media: The Extensions of Man 1964 - Chapter 2

HOT + COLD CLASSIFICATIONS + CONSIDERATIONS -

Participation + Definition (Resolution)
“Literacy” v.s. “Illiteracy” - i.e. general contextual understanding + commonality of media symbols, words + meanings
Hot + Cold subjective + dynamic / based on audience
Cooling Down / Heating Up

What is missing from this classification system now?

Based on these criteria, how would you classify different digital media platforms: Instagram, Twitter, News media sites, Facebook posts, memes, animated GIFs, + YouTube videos. What types of intersections happen with these media platforms?

WHY DOES THIS MATTER - Making Meaning

Medium, Message, Author + Audience ALL INVOLVED in Meaning-Making

Content can mean different things depending on how it is communicated, different digital media formats can leave things more or less open for multiple meanings, dynamic meanings + multiple interpretations

I never said he stole my money