ART 80F - MODULE 3 LECTURE CONTENT

 

Memes - Basic definitions

Meme - coined in 1976 by Evolutionary Biologist Richard Dawkins

  • Unit of cultural transmission - spread from mind to mind

  • Modeled after “gene” - units or media object inform and drive a social subconscious

  • Reproduction + longevity depended on success of absorption - viral

Updated definitions + ideas

  • Production + reproduction

  • Chicken or Egg Question - are these driving factors of social organization or evidence of social shifts