ART 80F - MODULE 3 LECTURE CONTENT

 

MEMETIC OPPRESSION + VIOLENCE

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REQUIRED READING FOR THURSDAY

Why is it not Just a Joke? Analysis of Internet Memes Associated with Racism and Hidden Ideology of Colorblindness - posted to Canvas Module

Memes of Production + Oppression

  • What oppressive systems and policies do these memes reinforce?

  • How many levels do these memes operate from?

  • What media systems make opportunity spaces for these memes?

Memes of production require:

  • Outrage and/or Attention

  • Unpacking

  • Use this as a medium for dispersal and proliferation

Memes Production Cycle:

  1. Conception or adoption

  2. Initial dispersal

  3. Unpacking / opposition

  4. Proliferation

  5. Further modified, embedded,

  6. Re-dispersal

Shift in Relationship to News Media / Mainstream Media outlets

  • Leaders + groups no longer rely on news media to communicate

  • Validity + Legitimacy no longer a priority / not required for coverage

  • Ability to spread ideas and message via conflict

THE BIG QUESTION :

What types of strategies, actions and/or medias can act as a counter to oppressive and violent memes of production?