ART 80F - MODULE 2 LECTURE CONTENT
Last Major electronic Media Shift: TV
According to Mcluhan’s theories:
TV ( Low resolution + Hi Participation + Speed) = shift from individual expression + thought to group subconscious
Shift from understanding through experience (slower) to understanding through electric extension (faster)
Age of the Electric Person or Group - Individual Absorbed
Change in Bandwidth and Speed, but not Resolution
Challenging McLuhan
Missing from these theories:
Discussion of the privilege/oppression of individualism and self-expression depending on where those viewpoints fall within systems of power in place
The need of some to form groups for visibility, protection + survival
Top-down control of authorship + 1-way distribution - who controls media narratives, who controls national narratives
The potential of decentralized authorship + networked distribution
Characterization of violence of self expression/determination v.s. pursuit of visibility - I / We Exist
“…today, when you trigger these vast media that we use, you are manipulating entire populations…”
What are the media systems of power? Who is this YOU now?
TV Shifts as Digital Media Systems Develop
What changes have occurred in resolution, distribution, participation + authorship?